Crisis management.
Early diagnosis, immediate activation, strategic spokesmanship and recovery of trust when a regulatory matter escalates at once in the political, media and institutional arenas.
What we solve
We treat crisis management as part of the business.
A crisis is rarely only about communications: behind it there is almost always a procedure, a rule or an institutional decision that originates it and that resolves it.
We apply a proprietary model —the Multivariable & Dynamic Crisis Management System (SMGCD), supported by a proprietary software platform— that integrates multiple risk variables, predictive analysis and continuous monitoring into an ordered methodology of anticipation, containment, mitigation and recovery.
We support our clients from audit and preventive planning to intervention in live crises, simultaneously articulating the legal, regulatory, public affairs and communications dimensions.
What we do
Diagnosis & prevention
Public-risk audit, exposure maps and preventive planning to anticipate critical scenarios before they occur.
SMGCD system
A proprietary crisis-management model with predictive analysis and continuous monitoring that integrates regulatory, political, media and reputational variables.
Activation & containment
Immediate intervention in live crises, team coordination, strategy definition and containment of escalation across every front.
Spokesmanship & communications
Narrative building, spokesmanship, media management and key messages to protect reputation and sustain the trust of relevant audiences.
Recovery of trust
Reputational reconstruction and institutional engagement strategies to recover position after a critical event.
Why TÁCTICA
One team with legal, regulatory, public and communications capabilities.
Immediate activation: in a crisis, the first hours define the outcome.
Proprietary methodology and platform for monitoring and predictive analysis.
Other practices
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